iM Sports Sleeves Blog

The NCAA Makes Millions: Should College Athletes Be Paid?

Posted by Alicia Hernandez on

The NCAA Makes Millions: Should College Athletes Be Paid?

Everyone loves March Madness, and few things are more exhilarating than watching two powerhouse college football programs go head-to-head on the gridiron. Thanks to lucrative contractual agreements CBS and Turner Broadcasting made over $1 billion in advertising revenue from March Madness last year. The LSU vs. Alabama game typically has over 20 million viewers each year and the combined population of the two states is less than 10 million people. The Texas Longhorns football team generates over $14 million each year just from the branding and licensing of their trademarked logo. The NCAA represents a multi-billion-dollar sports industry that has...

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Hero Worship and Pro Athletes: Why Do We Keep Doing It?

Posted by Talal Albagdadi on

Hero Worship and Pro Athletes: Why Do We Keep Doing It?

Hero worship is alive and well in professional athletics. The press, sponsors and fans are always hungry for the next big thing. We manufacture superstars on a regular basis and then worship them like gods until they make a mistake and then we relish in tearing them down. The list of fallen heroes in professional sports is almost endless. Lance Armstrong overcame cancer, won the Tour de France seven times and started a movement to help aid in cancer recovery. Over eighty million “Live Strong” bracelets were sold before Lance Armstrong was stripped of his seven titles for doping. I’ll never...

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Five Reasons Why All Athletes Should Do Yoga

Posted by Mark Canavarro on

Five Reasons Why All Athletes Should Do Yoga

I never understood the popularity of Yoga and to be honest I didn’t consider it to be a “real” workout option. Everything changed when my wife gave me her birthday wish list. Item number one was going to her Yoga class with her. It was one of the longest hours of my life. I could barely maintain any of the poses and found myself drenched in sweat afterwards. My wife thoroughly enjoyed giving me the "I told you so" look and watching me struggle through the session couldn't have been a better birthday gift for her. Who knew stretching and...

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8 Great Ways to Prep the Day Before Your Marathon

Posted by Alicia Hernandez on

8 Great Ways to Prep the Day Before Your Marathon

You’ve been training for months and all your hard work is going to pay off when you complete your first marathon. It’s an accomplishment you’ll have for the rest of your life and no one can ever take it away from you. Do you have a game plan for the day before the race? There are a few very simple things you can do the day before your marathon that will help make sure you have a great race day experience. Stay Off Your Feet Avoid long lines, shopping at the mall and the DMV. You’d be surprised what a...

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I Hate Running! Why Is It So Popular?

Posted by Alicia Hernandez on

I Hate Running! Why Is It So Popular?

I joined the cross-country team in high school because they had the best-looking letterman jackets I had ever seen. At the time I was willing to do almost anything to get girls to notice me. I honestly had no idea what I was getting into. The team I joined had just won the state championship two years in a row. The workouts were brutal, and we logged over 100 miles a week leading up to the season with two practices a day. I had never worked so hard in my entire life. The pressure was on us not to lose what...

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