iM Sports Sleeves Blog

Hero Worship and Pro Athletes: Why Do We Keep Doing It?

Posted by Talal Albagdadi on

Hero Worship and Pro Athletes: Why Do We Keep Doing It?

Hero worship is alive and well in professional athletics. The press, sponsors and fans are always hungry for the next big thing. We manufacture superstars on a regular basis and then worship them like gods until they make a mistake and then we relish in tearing them down. The list of fallen heroes in professional sports is almost endless. Lance Armstrong overcame cancer, won the Tour de France seven times and started a movement to help aid in cancer recovery. Over eighty million “Live Strong” bracelets were sold before Lance Armstrong was stripped of his seven titles for doping. I’ll never...

Read more →

Five Reasons Why All Athletes Should Do Yoga

Posted by Mark Canavarro on

Five Reasons Why All Athletes Should Do Yoga

I never understood the popularity of Yoga and to be honest I didn’t consider it to be a “real” workout option. Everything changed when my wife gave me her birthday wish list. Item number one was going to her Yoga class with her. It was one of the longest hours of my life. I could barely maintain any of the poses and found myself drenched in sweat afterwards. My wife thoroughly enjoyed giving me the "I told you so" look and watching me struggle through the session couldn't have been a better birthday gift for her. Who knew stretching and...

Read more →

8 Great Ways to Prep the Day Before Your Marathon

Posted by Alicia Hernandez on

8 Great Ways to Prep the Day Before Your Marathon

You’ve been training for months and all your hard work is going to pay off when you complete your first marathon. It’s an accomplishment you’ll have for the rest of your life and no one can ever take it away from you. Do you have a game plan for the day before the race? There are a few very simple things you can do the day before your marathon that will help make sure you have a great race day experience. Stay Off Your Feet Avoid long lines, shopping at the mall and the DMV. You’d be surprised what a...

Read more →

I Hate Running! Why Is It So Popular?

Posted by Alicia Hernandez on

I Hate Running! Why Is It So Popular?

I joined the cross-country team in high school because they had the best-looking letterman jackets I had ever seen. At the time I was willing to do almost anything to get girls to notice me. I honestly had no idea what I was getting into. The team I joined had just won the state championship two years in a row. The workouts were brutal, and we logged over 100 miles a week leading up to the season with two practices a day. I had never worked so hard in my entire life. The pressure was on us not to lose what...

Read more →

Sports Drinks vs. Water Which is Better for You?

Posted by Mark Canavarro on

Sports Drinks vs. Water Which is Better for You?

Gatorade was invented in 1965 by the medical team at the University of Florida to keep the Gators football team hydrated during hot summer workouts. Obviously, it was a success and Gatorade now spends almost $300 million per year on advertising and branding. Every seven days Americans consume over 40 million bottles of the sports drink. That’s amazing because it doesn’t even include stats for Powerade, Vitamin Water, Propel or All Sport. The sports drink market is projected to exceed $10 billion in sales by 2017.   How did athletes stay hydrated before 1965? They drank water. It seemed to...

Read more →