iM Sports Sleeves Blog — NCAA

Everyone loves March Madness, and few things are more exhilarating than watching two powerhouse college football programs go head-to-head on the gridiron. Thanks to lucrative contractual agreements CBS and Turner Broadcasting made over $1 billion in advertising revenue from March Madness last year. The LSU vs. Alabama game typically has over 20 million viewers each year and the combined population of the two states is less than 10 million people. The Texas Longhorns football team generates over $14 million each year just from the branding and licensing of their trademarked logo. The NCAA represents a multi-billion-dollar sports industry that has...