iM Sports Sleeves Blog — hydration for sports
Posted by Mark Canavarro on
Gatorade was invented in 1965 by the medical team at the University of Florida to keep the Gators football team hydrated during hot summer workouts. Obviously, it was a success and Gatorade now spends almost $300 million per year on advertising and branding. Every seven days Americans consume over 40 million bottles of the sports drink. That’s amazing because it doesn’t even include stats for Powerade, Vitamin Water, Propel or All Sport. The sports drink market is projected to exceed $10 billion in sales by 2017. How did athletes stay hydrated before 1965? They drank water. It seemed to...
- Tags: hydration for athletes, hydration for sports, sports drinks, sports drinks for athletes, sports drinks vs water, water for athletes, water for sports