iM Sports Sleeves Blog — tom brady

Hero Worship and Pro Athletes: Why Do We Keep Doing It?

Posted by Talal Albagdadi on

Hero Worship and Pro Athletes: Why Do We Keep Doing It?

Hero worship is alive and well in professional athletics. The press, sponsors and fans are always hungry for the next big thing. We manufacture superstars on a regular basis and then worship them like gods until they make a mistake and then we relish in tearing them down. The list of fallen heroes in professional sports is almost endless. Lance Armstrong overcame cancer, won the Tour de France seven times and started a movement to help aid in cancer recovery. Over eighty million “Live Strong” bracelets were sold before Lance Armstrong was stripped of his seven titles for doping. I’ll never...

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