iM Sports Sleeves Blog

You’ve been training for months and all your hard work is going to pay off when you complete your first marathon. It’s an accomplishment you’ll have for the rest of your life and no one can ever take it away from you. Do you have a game plan for the day before the race? There are a few very simple things you can do the day before your marathon that will help make sure you have a great race day experience. Stay Off Your Feet Avoid long lines, shopping at the mall and the DMV. You’d be surprised what a...

I joined the cross-country team in high school because they had the best-looking letterman jackets I had ever seen. At the time I was willing to do almost anything to get girls to notice me. I honestly had no idea what I was getting into. The team I joined had just won the state championship two years in a row. The workouts were brutal, and we logged over 100 miles a week leading up to the season with two practices a day. I had never worked so hard in my entire life. The pressure was on us not to lose what...

Gatorade was invented in 1965 by the medical team at the University of Florida to keep the Gators football team hydrated during hot summer workouts. Obviously, it was a success and Gatorade now spends almost $300 million per year on advertising and branding. Every seven days Americans consume over 40 million bottles of the sports drink. That’s amazing because it doesn’t even include stats for Powerade, Vitamin Water, Propel or All Sport. The sports drink market is projected to exceed $10 billion in sales by 2017.   How did athletes stay hydrated before 1965? They drank water. It seemed to...

It’s been over 40 years since the notorious tennis “Battle of the Sexes” match between Billie Jean King and Bobby Riggs. Bobby Riggs caused quite a stir commenting before the match that “the best way to handle women was to keep them barefoot and pregnant.” He did an excellent job of promoting the event with a constant stream of inflammatory comments. Billie Jean King easily won the nationally televised match in 1973 but many believe Riggs lost intentionally to win a large sum of money that he had bet against himself. The event struck a nerve with feminists and Billie...

by: Shane Ecker Every athlete knows that speed is crucial in almost every sport. Whether you’re sprinting for first base, running down a receiver or trailing the fast break; there’s a constant need for speed. Some would argue that you’re either born with it or not. We’re not here to argue nature vs. nurture but we are here to tell you that no matter how fast or slow you may be there are a few universal things you can do to improve your 40-yard dash time. The 40-yard dash is the standard for measuring speed in most sports and that’s...