iM Sports Sleeves Blog

Sports Drinks vs. Water Which is Better for You?

Posted by Mark Canavarro on

Sports Drinks vs. Water Which is Better for You?

Gatorade was invented in 1965 by the medical team at the University of Florida to keep the Gators football team hydrated during hot summer workouts. Obviously, it was a success and Gatorade now spends almost $300 million per year on advertising and branding. Every seven days Americans consume over 40 million bottles of the sports drink. That’s amazing because it doesn’t even include stats for Powerade, Vitamin Water, Propel or All Sport. The sports drink market is projected to exceed $10 billion in sales by 2017.   How did athletes stay hydrated before 1965? They drank water. It seemed to...

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Sexism In Professional Tennis: Equal Pay for Equal Play

Posted by Mark Canavarro on

Sexism In Professional Tennis: Equal Pay for Equal Play

It’s been over 40 years since the notorious tennis “Battle of the Sexes” match between Billie Jean King and Bobby Riggs. Bobby Riggs caused quite a stir commenting before the match that “the best way to handle women was to keep them barefoot and pregnant.” He did an excellent job of promoting the event with a constant stream of inflammatory comments. Billie Jean King easily won the nationally televised match in 1973 but many believe Riggs lost intentionally to win a large sum of money that he had bet against himself. The event struck a nerve with feminists and Billie...

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Five Ways to Improve Your 40-Yard Dash Time

Posted by Mark Canavarro on

Five Ways to Improve Your 40-Yard Dash Time

by: Shane Ecker Every athlete knows that speed is crucial in almost every sport. Whether you’re sprinting for first base, running down a receiver or trailing the fast break; there’s a constant need for speed. Some would argue that you’re either born with it or not. We’re not here to argue nature vs. nurture but we are here to tell you that no matter how fast or slow you may be there are a few universal things you can do to improve your 40-yard dash time. The 40-yard dash is the standard for measuring speed in most sports and that’s...

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Cardio or Weights: Which One Is The Better Workout For Your Body?

Posted by Mark Canavarro on

Cardio or Weights: Which One Is The Better Workout For Your Body?

by: Trip Alba The debate is not quite as old as nature vs. nurture but it still rages on. Should you be focusing on weights or cardio or both? Unfortunately, like so many things in life there is no clear-cut answer. There are quite a few factors that need to be considered. Are you training for a specific sport? Did your doctor tell you to lose weight? Do you need to fit into a wedding dress or a skintight spider man costume for Comic Con? Consider your goals before you decide your workout blend. A cardio workout involves increasing your...

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Why Do Hipsters Love Cycling on a Fixie Bike So Much?

Posted by Mark Canavarro on

Why Do Hipsters Love Cycling on a Fixie Bike So Much?

by: Will Slater Let me start off by saying that I love hipsters and what they’ve contributed to our society over the last decade. My neighborhood now has at least ten craft beer tap rooms within walking distance of my house. I can purchase mustache wax, fried chicken and artisan doughnuts all at the same location. Hipsters are partially responsible for the transformation and revitalization of my zip code which had been largely ignored since the 1970’s. When I see a pork pie hat and neck tattoos I want to know where they’re going for lunch so I can discover...

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