iM Sports Sleeves Blog — water for sports

Gatorade was invented in 1965 by the medical team at the University of Florida to keep the Gators football team hydrated during hot summer workouts. Obviously, it was a success and Gatorade now spends almost $300 million per year on advertising and branding. Every seven days Americans consume over 40 million bottles of the sports drink. That’s amazing because it doesn’t even include stats for Powerade, Vitamin Water, Propel or All Sport. The sports drink market is projected to exceed $10 billion in sales by 2017.   How did athletes stay hydrated before 1965? They drank water. It seemed to...